The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps

User Journey Map Summary A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience from their user’s...
What are the Customer Journey Stages?

What are the Customer Journey Stages?

What are the Customer Journey Stages? Summary The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. There are 5 to 7 stages that are most common in the customer journey. This is the complete journey,...
Why Are Journey Maps Important?

Why Are Journey Maps Important?

Summary Journey maps are important for multiple reasons. They help find insights that are good for the company and the customers. Through increased customer satisfaction and increased team collaboration, journey maps have a high ROI (return on investment) for the...