The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps Summary A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience...
What are the Customer Journey Stages?

What are the Customer Journey Stages?

What are the Customer Journey Stages? Summary The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. Read on to see what each stage covers. There are around 6 stages that are most common in the customer...
A Guide to Mental Models

A Guide to Mental Models

A Guide to Mental Models Summary How people perceive an experience and how a system provides the experience can be vastly different. Understanding what user mental models are and how they affect decision making and user experience is key for successfully creating...
Why Are Journey Maps Important?

Why Are Journey Maps Important?

Why Are Journey Maps Important? Summary Journey maps are important for multiple reasons. They help find insights that are good for the company and the customers. Through increased customer satisfaction and increased team collaboration, journey maps have a high ROI...