The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps Summary A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience...
What are the Customer Journey Stages?

What are the Customer Journey Stages?

What are the Customer Journey Stages? Summary The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. Read on to see what each stage covers. There are around 6 stages that are most common in the customer...
What Is an Experience Map?

What Is an Experience Map?

What Is an Experience Map? Summary An experience map represents the big picture of all the different paths all users take to reach their goal. Experience maps help companies see possible pain points for users in a specific domain and where improvements are needed to...