The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps

User Journey Map Summary A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience from their user’s...
What are the Customer Journey Stages?

What are the Customer Journey Stages?

What are the Customer Journey Stages? Summary The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. There are 5 to 7 stages that are most common in the customer journey. This is the complete journey,...
Podcasts That Will Turn You into a UX Unicorn

Podcasts That Will Turn You into a UX Unicorn

Podcasts That Will Turn You into a UX Unicorn Summary Get beyond visual design and development and ramp up your user experience skills for 2020 with these fantastic podcasts. These podcasts will get you up to speed on user behavior and design thinking with knowledge...
A Guide to Mental Models

A Guide to Mental Models

Summary How people perceive an experience and how a system provides the experience can be vastly different. Understanding what user mental models are and how they affect decision making and user experience is key for successfully creating valuable expeirences. What is...
What Should Be in a Persona?

What Should Be in a Persona?

Summary: For user experience, personas should be targeted in scope and focus on the why and what the persona is trying to accomplish. The key sections to include are a Profile, Quotes, About, Goals, Tasks, Frustrations, and Behaviors with a bonus if you...