The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps

The Nitty Gritty of User Journey Maps Summary A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience...
What are the Customer Journey Stages?

What are the Customer Journey Stages?

What are the Customer Journey Stages? Summary The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. Read on to see what each stage covers. There are around 6 stages that are most common in the customer...
Podcasts That Will Turn You into a UX Unicorn

Podcasts That Will Turn You into a UX Unicorn

Podcasts That Will Turn You into a UX Unicorn Summary Get beyond visual design and development and ramp up your user experience skills for 2020 with these fantastic podcasts. These podcasts will get you up to speed on user behavior and design thinking with knowledge...
A Guide to Mental Models

A Guide to Mental Models

A Guide to Mental Models Summary How people perceive an experience and how a system provides the experience can be vastly different. Understanding what user mental models are and how they affect decision making and user experience is key for successfully creating...