mental models Articles

How people perceive an experience and how a system provides the experience can be vastly different. Understanding what user mental models are and how they affect decision making and user experience is key for successfully creating valuable experience...

For user experience, personas should be targeted in scope and focus on the why and what the persona is trying to accomplish. The key sections to include in a persona are a Profile, Quotes, About, Goals, Tasks, Frustrations, and Behaviors with a bonus...

Mental models are used to understand objects, people, or situations while conceptual models are used to understand the interactions between components of a system....

Affinity mapping is used in UX research to get an understanding of how people organize their thoughts about different topics whereas card sorting helps them learn about the structure of user mental models based on where they would categorize various ...

Cognitive Biases impact all aspects of design and engineering. For services, there are specific biases that impact the stakeholders, service designer, and your customers. Knowing about cognitive biases will make both your service blueprint design pro...